Leapfox.
Leapfox.
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Take the leap

Take the leapTake the leapTake the leap

Leapfox is the commercial expert in gaming & esports

Take the leap

Take the leapTake the leapTake the leap

Leapfox is the commercial expert in gaming & esports

About

Leapfox is a dedicated gaming & esports agency whose purpose is to provide industry leading insight & guidance on commercial matters.  


We advise brands, rights holders & agencies on a broad range of topics & help them overcome specific challenges through a targeted & strategic approach. 


Brands & Sports Properties: We work with leading brands & sports properties to navigate & demystify the complex gaming & esports ecosystem, to help them understand why & how they can enter the space in an authentic manner, & to advise on how to deliver business objectives & maximise ROI / commercial revenue.


Esports Rights Holders: whether you are a team, publisher, tournament organiser or streamer, we can assist by applying a brand-lens to your proposition to help attract, secure & retain premium partners to achieve mutually beneficial long-term partnerships with a clear value exchange.  


Agencies: we act as an extension of your team providing the expertise needed to win new clients & expand scopes from incumbents. We allow you to speak with authority & authenticity to help deliver award winning campaigns. 


If you would like an introductory meeting, please get in touch. 

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Meet the Founder

Leapfox’s Founder, Patrick Collins, has worked within commercial development, strategy & partnerships for over 15 years. In this time, he has worked for three Premier League football clubs, a global sports marketing agency & the leading UK esports team, giving him a unique perspective & understanding of both the ‘traditional’ sports commercial landscape & the esports & gaming space.


Patrick has worked with everyone from leading financial services brands such as Barclays & Santander to globally recognised apparel brands including Under Armour & Puma, & everyone in between. 


During his time at global sports marketing agency Wasserman, Patrick played a pivotal role selling the lead partner status of Wembley Stadium to EE, advised brands such as American Express, Vodafone & PepsiCo on how they could maximise their partnerships investments within sport & entertainment & advised global rights holders on how they could secure new partners.  


After a successful career in traditional sport, in 2019 Patrick had an incredible opportunity to join Excel Esports, one of the leading UK organisations, to create & lead the commercial & partnerships function.  


While at Excel, Patrick secured partnerships with non-endemic brands such as BT, Sony, Neosurf, Chupa Chups, Beyond NRG & most recently helped land JD Sports as the new lead partner. Patrick also procured endemic partners in HyperX, Anda Seat, Belong Gaming Arenas & Chillblast PCs.  


Having lived & breathed competitive gaming at Excel, Patrick saw the rise in popularity & interest from brands first-hand, & so in early 2022, he saw an opportunity to create a boutique agency where he can leverage his expertise & intricate knowledge of the commercial & gaming worlds to the benefit of all parties. Leapfox was born.    

 Patrick Collins - Founder

Leapfox is the trading name of Leap Gaming Ltd. Company number 13905929 registered in England and Wales. 

Registered office address is 38 Grafton Road, London, W3 6PB.

Copyright © 2024 Leap Gaming Ltd - All Rights Reserved.

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