Leapfox.
Leapfox.
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Take the leap

Take the leapTake the leapTake the leap

Leapfox is a commercial specialist in sport, gaming & tech

Take the leap

Take the leapTake the leapTake the leap

Leapfox is a commercial specialist in sport, gaming & tech

About

Leapfox is a dedicated commercial agency whose purpose is to provide industry leading insight & guidance within sport, gaming & tech.  


We advise brands, rights holders & agencies on a broad range of topics & help them overcome specific challenges through a targeted & strategic approach. 

Meet the Founder

Leapfox’s Founder, Patrick Collins, has worked within commercial development, strategy & partnerships for over 17 years. In this time, he has worked for three Premier League football clubs, a global sports marketing agency & the leading UK esports team, giving him a unique perspective & understanding of both the ‘traditional’ sports commercial landscape & the gaming space.


Patrick has worked with everyone from leading financial services brands such as Barclays & Santander to globally recognised apparel brands including Under Armour & Puma, & numerous others in between. 


During his time at global sports marketing agency Wasserman, Patrick played a pivotal role selling the lead partner status of Wembley Stadium to EE, advised brands such as American Express, Vodafone & PepsiCo on how they could maximise their partnerships investments within sport & entertainment, as well as advised global rights holders on how they could secure new partners.  


After a successful career in traditional sport, in 2019 Patrick had an incredible opportunity to join Excel Esports, one of the leading UK organisations, to create & lead the commercial function.  


While at Excel, Patrick secured partnerships with non-endemic brands such as BT, Sony, JD Sports, Neosurf & Chupa Chups. Patrick also procured endemic partners in HyperX, Anda Seat, Belong Gaming Arenas & Chillblast PCs.  


Having lived & breathed competitive gaming at Excel, Patrick saw the rise in interest from brands first-hand, & so in early 2022, he saw an opportunity to create a boutique agency where he can leverage his expertise & intricate knowledge of the commercial, sport & gaming worlds to the benefit of all parties. 


Since Leapfox's inception, Patrick has been involved in a number of projects centred around new technologies, most notably AI,  and has now incorporated this into the agency's services for 2026.   

 Patrick Collins - Founder

Leapfox is the trading name of Leap Gaming Ltd. Company number 13905929 registered in England and Wales. 

Registered office address is 38 Grafton Road, London, W3 6PB.

Copyright © 2026 Leap Gaming Ltd - All Rights Reserved.

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