Leapfox.
Leapfox.
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    • About
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  • About
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Take the leap

Take the leapTake the leapTake the leap

Leapfox is the commercial expert in gaming & esports

Take the leap

Take the leapTake the leapTake the leap

Leapfox is the commercial expert in gaming & esports

About

Leapfox is a dedicated gaming & esports agency whose purpose is to provide industry leading insight & guidance on commercial matters.  


We advise brands, rights holders & agencies on a broad range of topics & help them overcome specific challenges through a targeted & strategic approach. 


Brands & Sports Properties: We work with leading brands & sports properties to navigate & demystify the complex gaming & esports ecosystem, to help them understand why & how they can enter the space in an authentic manner, & to advise on how to deliver business objectives & maximise ROI / commercial revenue.


Esports Rights Holders: whether you are a team, publisher, tournament organiser or streamer, we can assist by applying a brand-lens to your proposition to help attract, secure & retain premium partners to achieve mutually beneficial long-term partnerships with a clear value exchange.  


Agencies: we act as an extension of your team providing the expertise needed to win new clients & expand scopes from incumbents. We allow you to speak with authority & authenticity to help deliver award winning campaigns. 


If you would like an introductory meeting, please get in touch. 

Get in touch

Meet the Founder

Leapfox’s Founder, Patrick Collins, has worked within commercial development, strategy & partnerships for over 15 years. In this time, he has worked for three Premier League football clubs, a global sports marketing agency & the leading UK esports team, giving him a unique perspective & understanding of both the ‘traditional’ sports commercial landscape & the esports & gaming space.


Patrick has worked with everyone from leading financial services brands such as Barclays & Santander to globally recognised apparel brands including Under Armour & Puma, & everyone in between. 


During his time at global sports marketing agency Wasserman, Patrick played a pivotal role selling the lead partner status of Wembley Stadium to EE, advised brands such as American Express, Vodafone & PepsiCo on how they could maximise their partnerships investments within sport & entertainment & advised global rights holders on how they could secure new partners.  


After a successful career in traditional sport, in 2019 Patrick had an incredible opportunity to join Excel Esports, one of the leading UK organisations, to create & lead the commercial & partnerships function.  


While at Excel, Patrick secured partnerships with non-endemic brands such as BT, Sony, Neosurf, Chupa Chups, Beyond NRG & most recently helped land JD Sports as the new lead partner. Patrick also procured endemic partners in HyperX, Anda Seat, Belong Gaming Arenas & Chillblast PCs.  


Having lived & breathed competitive gaming at Excel, Patrick saw the rise in popularity & interest from brands first-hand, & so in early 2022, he saw an opportunity to create a boutique agency where he can leverage his expertise & intricate knowledge of the commercial & gaming worlds to the benefit of all parties. Leapfox was born.    

Patrick Collins- Founder

 Patrick Collins - Founder

Get in touch

Leapfox is the trading name of Leap Gaming Ltd. Company number 13905929 registered in England and Wales. 

Registered office address is 38 Grafton Road, London, W3 6PB.

Copyright © 2023 Leap Gaming Ltd - All Rights Reserved.

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